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Alef Campaign Blueprint

Alef Campaign Blueprint

Families in displacement camps across North Gaza and Gaza City are surviving on critically insufficient water, and traditional aid cannot move fast enough or directly enough. Blue Filter, a Palestinian social enterprise operating in Gaza, delivers safe water daily. The Alef Drop is how the world funds that work: 14 digital artworks across 8 tiers, priced from $20 to $100,000, with proceeds flowing on-chain directly to Blue Filter’s verified wallet.

$100K

Fundraising target by Dec 31, 2026

$384K

Maximum potential revenue

5,973

Total NFT editions, global community

The Crisis

Why this campaign exists

Gaza is experiencing a catastrophic water crisis. Displaced families survive on 3 to 10 liters of water per person per day, far below the WHO emergency minimum of 15L. Sanitation has collapsed and skin infections have tripled since January. Blue Filter is in Gaza now, sourcing, chlorinating, and delivering safe water by tanker truck across North Gaza and Gaza City, and has distributed 160,000 liters to date.

Traditional humanitarian finance faces severe blockades on movement and fund transfers into Gaza. Funds are blocked or lose value at every intermediary step. The Alef NFT Drop lets a global community fund Blue Filter directly, peer to peer, with less than a one-cent transaction fee.

Map of the northern Gaza Strip showing Blue Filter water distribution points at Jabalia, Jabalia Camp, Jabalia Al-Balad, and Beit Lahia in North Gaza Governorate, and at Sheikh Radwan, Al-Nasr Street, and Al-Jalaa Street in Gaza City.
Blue Filter distribution points across North Gaza Governorate and Gaza City.

Why NFTs

Moving value directly, without gatekeepers

The problem with traditional aid

  • Cross-border transfers into Gaza are heavily obstructed by AML and CTF protocols
  • International banks sever ties with local institutions, delaying or blocking funds entirely
  • Funds lose value, or disappear, at every intermediary step
  • Ministerial approvals, currency bottlenecks, and political gatekeepers slow delivery

Why NFTs solve this

  • Peer to peer: funds move directly from buyer to Blue Filter’s wallet with a sub-cent fee
  • Fully transparent: every transaction is publicly verifiable on-chain, no silent deductions
  • No gatekeepers: no ministerial approvals, no currency conversion losses, no political blockades
  • Ownership is membership: a permanent, verifiable record of your support

Collection & Pricing

Eight tiers, built for broad participation

The pricing architecture enables participation across income levels and ties each tier to a real contribution to Blue Filter’s operations. Higher tiers are framed as deeper commitment, not artificial scarcity. No tier promises financial returns, resale value, or governance rights. Each tier includes the benefits of every tier below it.

TierPriceEditionsWhat your purchase funds
Entry$204,000Funds clean water in Gaza and joins the global Livity community
Core$501,400A steady contribution strengthening the base of daily distribution
Builder$100480Supports the operational inputs that keep water delivery reliable
Patron$20080Expands safe water access for families on the ground
Sustain$1,00010Sustains delivery through volatile conditions on the ground
Bridge$10,0001Bridges critical coordination, logistics, and continuity gaps
Resilience$50,0001Builds the financial buffer to keep services running under stress
Scale$100,0001Enables major expansion and sustained service delivery at scale

Benefits escalate by tier, from impact updates, digital artwork, and livestream creative sessions at the lower tiers to steward calls, dedicated impact reports, and permanent on-chain acknowledgment at the top. 5,973 total editions.

How to Buy

Four steps, no crypto experience required

  1. Visit livity.io/gaza-campaign and browse the Alef NFT collection.
  2. Select an edition and click Buy now to check out via Crossmint.
  3. Pay using crypto, credit card, Apple Pay, or Google Pay.
  4. Your NFT is delivered to your wallet. If you don’t have one, Crossmint creates one accessible via your email.

NFT Purchase

Crypto, card, Apple/Google Pay

On-Chain Transfer

Publicly verifiable, no intermediaries

Blue Filter Wallet

KYB/KYC verified, MoU governed

Water Delivered

Gaza displacement camps

Legal, Compliance & Governance

Governed and verifiable

MoU signed March 27, 2026. Livity and Blue Filter executed a Memorandum of Understanding (Ref: G5FDK-29MJD-TVXOL-OYYAY) establishing governance, compliance, and fund flow. Binding provisions are governed by the laws of New York State and subject to arbitration under the International Centre for Dispute Resolution.

Financial Controls

  • Regulated disbursements subject to AML and sanctions controls
  • Basic KYB/KYC for buyers
  • USD-denominated pricing with SOL guardrails
  • Livity remits net proceeds to Blue Filter within 15 business days of each month

On-Chain Controls

  • All fund flows publicly verifiable on-chain
  • Smart contract royalty routing (10% of secondary sales to the program wallet)
  • Treasury wallet publicly viewable
  • Blue Filter provides quarterly field reports with receipts and proof of delivery

A Global Community of Care

Not charity, membership

The Alef NFT Drop funds Blue Filter’s water program, and it also opens a community. Holders get access to groups on Discord, Telegram, and Signal built around solidarity, water, justice, art, and technology, and invitations to live creative sessions: painting, cooking, music, and collaborative work across borders.

What this community stands for

  • Resources move directly between members, without reliance on state governments, foreign banks, or intermediaries
  • A practical tool for shifting decision-making power, value, and ownership back to communities
  • Not charity, but membership in a movement rewriting who controls resources and who benefits

Transparency & reporting

  • A live impact dashboard is planned for livity.io, tracking NFT sales, treasury balances, and disbursements
  • On-chain transaction records available any time via the Solana blockchain explorer
  • Quarterly field updates from Blue Filter covering liters distributed, people reached, and next-phase progress

More Resources

Ready to Make an Impact

No crypto experience needed. Pay by card, Apple Pay, Google Pay, or crypto. Checkout takes under two minutes.

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